We’re in business to protect the planet.
Our goal is to make products for people who care about the planet and its future and want the next generations to have the chance to enjoy the natural beauty of our planet, unharmed.
We aim to convert ten thousand people from liquid products to solid products by 2024, one step further to changing the way the world washes.
By doing this, we will save approximately 60,000 plastic bottles from ending up in landfill, or worse, the ocean or natural environment. This challenge excites us.
Why did we start?
I am a 23-year-old Fremantle lad with a passion for travel, sustainability and surfing. I have visited coastlines from Indonesia to Costa Rica, Sri Lanka and Portugal. While the waters in Australia are quite clean, other places I’ve surfed are riddled with plastic bottles and other rubbish. This was a real wake up call for me. There must be something I could do.
I started to reduce the amount of plastic I used. I came across shampoo and conditioner bars and thought they were an amazing concept, but nothing on the market appealed to me. They were all targeted towards women and they were all too complicated, I just wanted a product that was naturally derived, plastic free and came in biodegradable packaging. So I started making my own.
"My rule is that Wash Bloc has to be as good for you as it is for the environment."
Wash Bloc has been created to be sustainable without all of the ‘fluff’ that most shampoo and conditioner brands carry on about. We are making honest products that keep your hair clean, nourished and looking good while making a positive change to the way we wash. While we are launching with two products, we have big ambitions and aim to expand our product line into other wash products to save more plastic containers from ending up in the ocean.
Wash Bloc founder, George Brown.
Since researching the cosmetics industry, and in particular the hair care industry, I have been shocked by what I’ve learnt. The majority of hair care products are manufactured overseas using cheap ingredients that are often harmful to humans and also to the planet. But these harmful chemicals only account for 20-30% of the final product, because when you buy liquid shampoo and conditioner, the rest of made up of 70-80% water. What an ecological disaster!
That means most of the content of these plastic bottles are water that is mixed with harmful chemicals that is then transported around the world before finally being tossed into landfill where they stay for eons. We should be using concentrated solid bars that last three times as long, are naturally derived and not filled with harmful chemicals. The Great Pacific Garbage Patch is now three times the size of France.
It’s time to make changes to the way we wash ourselves.